Products derived from pure flower and plant essences:
Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Sourcing ingredients from traditional communities around the world allows Aveda to connect its mission of environmental and social responsibility with its industry. Based on a holistic approach to beauty and health, we believe that ingredients of plant origin bring out the natural healing power of the human body to maximum effect. Made of certified organic oils, Aveda’s unique aromas embrace nature. They offer you the heart of plants grown with life forces- water, soil, air and sunlight – and the care of dedicated farmers.
Naturally derived ingredients
Our new Soil to Bottle traceability system allows us to follow and document the lifeline of our essential oils beginning with farms and harvesters who work with Aveda to grow certified organic ingredients. Economically and culturally the collaborations have fostered hope, creating sustainable business partnerships that benefit the local community.
Cruelty free, no animal testing
Aveda products are tested on people. They are made with naturally derived ingredients from plants, non-petroleum minerals or water. All Aveda products are manufactured with 100% wind power through renewable energy credits and carbon offsets.